I’m Jimmy Collins. I live in Cork, Ireland. If you’re wondering where the tagline on my Blog comes from, here is a clue.


I specialize in all aspects of software internationalization and localization, in particular localization process automation and integration.

Since June 2007, I have been working in the Engineering Services team at Intel Security, formally McAfee, in Cork, after an initial stint as an intern during the third year of my Computer Science degree from April to September 2006.

Currently I lead the team that is responsible for the engineering of all localized McAfee products and supporting websites, across all platforms. We also work to advocate software internationalization best practices across the development organization worldwide.

I am also responsible for leading the development and maintenance of our translation management platform, offering an automated end-to-end translation workflow system to internal customers.

Previously I worked on McAfee Mobile Security for the Android, Symbian, and Blackberry platforms, and also the McAfee Mobile Security Website. I also worked on fixing user interface issues in HTML, ASPX, CSS and JavaScript code on the localized versions of the McAfee Consumer Website.

I’m most proficient with the following languages/technologies/areas:

  • C# .NET
  • API Development
  • Web Programming – ASP.NET MVC 2 / ASP.NET WebAPI / PHP / XHTML / JavaScript / CSS
  • Java
  • Software Globalization
  • Custom tools development


I teach the module ‘Software Localisation‘ at Cork Institute of Technology.

The module introduces the basic concepts of Software Internationalization and Localization to undergraduate software engineering students, ensuring they are aware of how to develop world ready software early in their careers.


I got interested in technology and software development in particular when my brother got an Amstrad 6128 for Christmas in the early 90s. It shipped with a BASIC interpreter, which I used more than playing any of the games. I still have this machine, although one of the disk drives doesn’t work. Check out a cool Amstrad CPC emulator here.

When I’m not playing about with some code, you’ll find me reading, listening to music, or attempting to become the next Jimmy Page on my guitar (I live in hope).

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